+15,380 in 90 days
153,187
followers · @briangordock
- Reels views
- 5.5M
- Stories views
- 923K
- Post views
- 437K
BrianGordock
Nu Metal
Metalcore
Humor
Fun facts
Nu Metal ✦ Metalcore ✦ Rock Culture ✦ Humor ✦ Shows & Festivals ✦ Fun Facts ✦ New Releases ✦
Hi, I'm @briangordock
Musicgoeswaybeyondaplaylist.
I make content for people who live rock and metal, mostly Nu Metal, Metalcore and the many subgenres of heavy music.
I talk about bands, new releases, fun facts, the stories behind songs and those records I think everyone should hear. All of it straight to the point, with humor, and without trying to sound like something I'm not.
I also cover shows and festivals, showing what is going on in the scene, capturing the experience, interviewing the crowd and hanging out with the people who actually make it happen.
The idea is to use music to connect people, find new bands and share experiences. And to help brands reach this audience in a way that makes sense, without feeling like a forced ad.
São Paulo · SP
since 2020
The numbers
real data, straight from Instagram and TikTok · Aug–Sep 2026
- Total community
Instagram + TikTok - 255K+
- Views in 30 days
Instagram - 6.9M
- Accounts reached
69% non-followers - 1.9M
- Views in 28 days
TikTok - 2.6M
TikTok
80% aged 18 to 34
102,644
followers · @briangordock
- likes
- 739.7K
- shares
- 65.9K
- comments
- 9K
About my audience
Who's
watching
67% are 25 to 44 years old: adults with their own income who buy tickets, merch and vinyl — and who trust someone who speaks their language.
Men74.7%
Women25.3%
Age rangeInstagram
- 18–24
- 17.1%
- 25–34
- 37.9%
- 35–44
- 28.8%
- 45+
- 11.6%
Top cities
- São Paulo9.2%
- Rio de Janeiro3.9%
- Manaus1.8%
- Fortaleza1.6%
69%
of reach comes from non-followers. The content travels far beyond the base — so does your brand.
Selected
work
they're links! just click :)
3 reasons to go to the Deftones show33.9K likes · Lollapalooza
Limp Bizkit show is coming258K views · w/ 30e
Which song can't be missing from the Korn show126K views · Allianz Parque
End of the Korn show65.3K views · coverage
Get ready with me for the Korn show15.7K views · w/ brand
3 songs everyone sings at the rock partyhumor · collab- and much more…See it all at
@briangordock →
Brands that have trusted my work
labels · festivals · brands
Warner Music ✦ Knotfest ✦ Lollapalooza ✦ Liberation ✦ 30e ✦
Brutal Kill ✦ Relva ✦ Groover ✦ Bangers Open Air ✦ Playnest ✦
How I got to these numbers
What we can do together
Scripts written the way my audience talks. The idea is that every piece of content is a space for conversation — and that the brand joins that conversation naturally.
Scripted Reels & videos
Humor + information. Recommendations, fun facts and new releases with the brand built into the script — not tacked on at the end.
Show & festival coverage
From the gate to the encore: capturing the experience, crowd interviews and the scene seen by those who live it.
Stories, posts & releases
Promotion of albums, tours, tickets and products with the right timing for the community.
Event presence & activations
Hosting, interviews, brand activations and live content straight from the event.
find me anywhere
My socials
same @ everywhere — @briangordock
your brand in the middle of the pit